STARTING A SOCIAL MEDIA CONVERSATION  

Program Includes:

Kids live online, in ways that move fast, evolve constantly, and often feel invisible to the adults who care most about them. But kids aren’t hiding because they don’t want help. They’re hiding because they’re afraid we’ll take everything away.

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Most “safety” programs rely on fear.
Kids tune out.
Parents panic.
Teachers absorb the fallout.

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Starting a Social Media Conversation flips that script.

It brings kids, parents, and staff into the same conversation — each hearing the other clearly — so kids feel safe, adults feel equipped, and schools feel supported.

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This is where trust is built.
This is where better choices start.
This is where the conversation stays open.

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Why a Full Community Approach Matters

The challenges kids experience don't happen in a bubble. We spend a lot of time focusing on apps and devices, and too little time focused on the experiences created through their use - not just the kids' use, but ours as well. 

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If we talk only to kids, they learn… but the adults around them don’t shift.
If we talk only to parents, kids still carry everything alone.
If we talk only to staff, they understand the issues but can’t bridge the gap at home.

Digital issues are relational issues. and relational issues require a relational response.

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A whole-community approach:

• aligns language

• builds shared expectations

• improves communication

• reduces fear-based reactions

• increases early reporting

• strengthens trust across the entire school ecosystem

It’s not just more effective. it’s the only approach that truly works.

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When kids, parents, and staff all receive the same message, in ways tailored to their role, the entire school becomes safer, calmer, and more connected.

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Program Structure

This program includes three components, each designed to shift the conversation in a meaningful way for the people who need it.

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Part 1 — Student Sessions

Honest conversations that start with the kids, not at them.

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Student sessions are interactive, fast-moving, and grounded in real experiences. Jo guides the discussion, but the insights come from the students themselves.

Kids talk openly about:

• what’s happening in their digital world

• what feels stressful

• what feels good

• what feels unsafe

• and what they wish adults understood

They build solutions together and name the support they need from the adults in their lives.

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These sessions are grade-appropriate and designed to leave kids feeling:

• safer

• more confident

• more aware of their choices

• and more able to speak up

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Part 2 — Parent & Adult Session

The clarity adults need. The support kids deserve.

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Parents often operate from fear, because they don’t know what’s truly happening online.

This session closes that gap, gently and clearly.

Parents learn:

• the scope of kids’ online activity

• emerging patterns (good and bad)

• what’s normal, what’s risky, and what’s concerning

• better questions to ask

• how to guide without anger, shame, or panic

• communication strategies that keep kids talking

• realistic safety practices that work at home​

This is not a fear-based lecture. It’s a supportive, empowering, deeply practical conversation that leaves parents feeling capable, not overwhelmed, and kids feeling safer, not watched.

Part 3 — Staff Sessions (Optional)

Tools and confidence for the adults who see kids every day.

Digital issues show up in classrooms long before parents see them. Staff sessions give teachers, EAs, counsellors, and administrators:

• a clear picture of students’ digital realities

• early warning signs of stress, conflict, or harm

• how online issues show up in classroom behaviour

• how to respond without escalating fear

• restorative language that opens conversation

• strategies that work in real school environments

• confidence to support students without adding to workload

These sessions strengthen the entire ecosystem — the adults at school, the adults at home, and the young people navigating both.

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Program Outcomes

Kids walk away with:

• a stronger voice

• real strategies

• peer-supported solutions

• balanced perspective

• confidence to talk to adults

• a sense of being seen, not judged

Parents walk away with:

• clarity

• calmer strategies

• better questions

• ways to build trust

• confidence to guide, not control

• a deeper connection with their kids

Staff walk away with:

• understanding

• early identification tools

• restorative language

• practical school-friendly supports

• more confidence responding to complex digital issues

And schools walk away with:

• shared language

• aligned expectations

• higher trust

• fewer breakdowns

• a more supported student population

Included Resources

Every school receives:

• parent info sheets

• promo posters + social media graphics

• take-home letters for students

• a parent workbook

• newsletter content for ongoing education

These materials keep the conversation alive long after the sessions are done.

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Pricing

• Student Sessions — starting at $325 per group

• Parent Sessions — starting at $700

• Staff Sessions — available as an add-on or standalone

• Travel fees apply outside Edmonton, Alberta

About Jo Phillips

Jo has spent over a decade working with kids, families, and schools to build trust, communication, and resilience. She previously co-delivered a social media safety program through Jo(e) Social Media. 

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Jo holds a BA in Psychology, is a Certified Youth Resilience Coach, trained in Restorative Conferencing, and is a long-standing social media expert. 

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Her approach is simple:
No fear. No shame.
Just connection, clarity, and practical tools that make families stronger.

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Booking Information

Booking is easy — email or call to reserve your date. The fastest way to bring this program to your school is to request a package and share it with your principal or parent council.

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Based in Edmonton with travel available across Western Canada.